How to Build Your Company Web Store

Len Naumovich

How to Create a Company Web Store

Companies know that creating a unified team with a shared purpose can be challenging. Branded company web stores can help you bring the team together, reinforce company values, and boost morale.

If you're interested in an online store with a variety of shirts, pants, and company promo products with your logo, you may have a lot of questions. How do you start a store? What products should you choose? Can employees purchase easily? How long can employees buy from the store? How many logos can we use?

At Primo Designs, we know how important it is to get your brand right. We specialize in creating customized company web stores that meet the diverse needs of businesses, from healthcare providers to manufacturing companies and schools. Whether you’re looking to commemorate work anniversaries, celebrate corporate events, or simply keep your team connected--a company web store is a perfect solution.

PRIMO'S COMPANY STORES

We offer three types of web stores to cater to different needs and budgets. Our clothing and product experts can help you decide which is best for your business.

Gold Store: Ideal for smaller operations that need a quick and simple solution.
Diamond Store: Perfect for companies that require a broader selection of products and designs.
Platinum Store: Fully customizable option for multi-branded companies or those with complex needs.

See more detail about our stores

How to start a company store at primo

Primo staff are experts in building company stores and can easily walk you throught the process quickly to get your store up and running. Here is a rundown of the 5 easy steps:

Step 1: Set a Goal

Before diving into the creation of your company web store, it’s crucial to understand your specific needs for branded company merchandise. Are you looking to reward employees, offer branded merchandise for events, or provide a platform for easy ordering of company apparel? Clarifying your goals will help you choose the right type of store and ensure that it aligns with your branding strategy. If you're stuck on what your goal should be, give us a call and we'll talk through it.

Our team is here to help you identify the best option based on your goals and budget, ensuring that your web store is perfectly tailored to your company’s requirements. Do you want your store up for a period of time or ongoing? How many products or clothing do you want? How many logo variations do you need?

Step 2: Select a Store Type

Choosing the right store type is a crucial step in creating an effective company web store. Primo Designs offers three options, each designed to meet different business needs:

Gold Store

Best suited for small teams or limited-time promotions.
Features include fast setup, limited product selection (up to 5 garments and 1 design), and an open/close date for the store.
The Gold Store is a free option, making it an excellent choice for companies that need a simple, cost-effective solution.

Diamond Store:

Offers a more extensive selection of products and designs.
Flexible options include setting an open/close date or keeping the store open indefinitely.
Orders are pulled daily, with most items shipping within 3-5 business days.
The setup includes a $250 open/close fee or a $250 build fee with a $300 annual fee for a perpetual store.

Platinum Store:

The most customizable option, perfect for companies with multiple brands or complex needs.
Features include custom banners, individual stores for different brands, and pop-up stores for special events.
Pricing is tailored based on the specific requirements of the store.

No matter which option you choose, Primo Designs ensures a seamless setup process, with your store ready to go live in just a few days.

Step 3: Customize

Customizing is the fun part! One of the standout features of Primo’s company web stores is the level of customization available. Whether you need a basic store or a fully customized platform, we can tailor the store to meet your unique needs.

For example, the SIU Medicine store features a custom landing page with separate stores for each of the 25 departments, billed individually. This level of customization ensures that every department gets exactly what it needs while maintaining a cohesive brand image.

On the other hand, the Tentac store allows individuals to purchase branded items directly, with a landing page featuring 27 entities and a bulk order option. This setup caters to both individual and bulk orders, providing flexibility for all users.

The Springfield Clinic store is another great example, offering a straightforward interface for clinic employees to purchase common items with additional categories at the top for easy navigation. They also issue gift certificates, making it easy to reward employees regularly.

Whether you require multiple stores, custom landing pages, or flexible ordering options, Primo can adapt to the specific needs of your company for branded promotional clothing and products.

Sneak a peek at what branded merch our clients are choosing for their ongoing stores

Step 4: Streamline Ordering

Managing branded merchandise can be a complex task, especially if you’re responsible for approvals, budget management, and product delivery. Primo takes the stress out of this process by providing a comprehensive service that covers everything from setup to delivery.

When you request a quote, our order entry team will work closely with you to understand your needs and guide you through the setup process. We handle all aspects of store creation, including order management, approvals, and logistics, ensuring a smooth and efficient process.

Step 5: Launch and Manage

Once your store is set up, the final step is to go live. At this stage, Primo will assist you with testing the store, setting any necessary open/close dates, and handling the logistics of production and delivery.

If you have a specific time period for your store, we will manage the opening and closing of the store. If you've chosen a perpetual store, get ready to see your logo everywhere! You're set for endless branding wins!

The Primo team remains available for ongoing support, whether you need to update products, add new designs, or manage special promotions.

With a company web store from Primo, you can confidently launch and manage your store, knowing that we’re here to support you every step of the way.

The Primo Advantage

Hundreds of companies have trusted Primo for their branded clothing and merchandise. Creating a company web store with Primo Designs is an easy, straightforward process that can not only get more eyes on your brand but improve employee engagement. With customizable options to fit any budget, fast setup times, and comprehensive support, we make it easy for your company to offer high-quality branded merchandise. Your employees will be excited to see the variety of employee swag

Ready to get started? Contact Primo Designs today to request a quote and take the first step towards launching your company web store.

Let's start a store!

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