8 Winning Tips to Choose the Best Career Fair Giveaways
Len Naumovich
Career fairs present attendees with a sea of crowded tables, banners, and lots of freebies to snatch up.
With thousands of promotional items for the taking, how can you make sure that your company stands out from competing employers at job fairs? Attention spans are short, and a crowded career fair can make it difficult to effectively convey your company’s brand and entice job-seekers. Here’s how to be known as the company with “good swag.”
The Challenge of Recrutment Fairs
As a recruiter, you’re looking for items that can help your company stand out from the crowd of employers but also stay within your budget. It can be a challenge, and that’s where professionals can help save you time and effort as you plan your recruitment table.
Branded promotional items may be the first impression and can give a lasting imprint of your company. Combined with an energetic recruiter, and you’ve got a winning combination that will help you attract top talent. Who knew a little koozie had so much power? 😊
8 Strategies for the Best Career Fair Freebies
If you’re looking for career fair giveaway ideas , Primo Customer Service Manager Carla Carney is an expert in helping HR staff stretch their promo item budget for career fairs. Read on to see her 8 best strategies to pick career fair freebies.
1. Choose Quality
Everybody likes free stuff, but attendees say that cheap items aren’t wanted. So when you’re choosing products, remember that quality is key – a nice pen with a nice grip and a good ink flow will be kept and used years after the event. A bad pen will be thrown away almost immediately.
Items like a durable travel toiletry kit with a branded logo can be used for decades.
2. Think Small
Attendees will be carrying a lot of stuff and may steer away from items that add a lot of bulk. Koozies are always a hit and easy to carry and use.
3. Match Items With Your Company Brand and Culture
Promotional products are an opportunity to illustrate your company's values and culture. Are you conservative or more casual in your company style? If your company encourages sustainability, choose eco-friendly items like reusable water bottles, tote bags, or wildflower seed packets
Coordinate products' colors to match your company brand identity. It may seem like a little thing, but it helps your company’s brand awareness and shows the quality of the company if the colors match and the logo is reproduced accurately.
4. Leverage Current Trends
You remember the fidget spinner craze? Microfiber cloths and pop sockets all had their day in the sun. During the pandemic, branded hand sanitizers were very popular for obvious reasons. Ask an expert about what items are trending now.
5. Stretch Your Budget
Got a lot of career fairs planned? Experts in promotional products can work with your calendar and your budget to make sure you have a good assortment of the best promo products for every one of your upcoming events. With effective planning, you’ll limit the time and effort to do the heavy lifting of items to and from the venue.
6. Extend the Connection
Make your promo products work harder! Add a QR code that links to your careers webpage, to a recruiter’s bio page or to a recruitment video or digital brochure.
7. Giveaway Memorable Products
Quirky, unique products will be kept indefinitely and could even make the cut to a social media share. Think playing cards, Sudoku games, puzzles, and socks
8. Ask an Expert in Branded Products
Save your time and headaches by working with experts in recruitment promotional items (like our Carla!). She can help you match the right products to your target audience and budget to give you maximum value for your marketing dollars.
Be sure to buy promotional items from a reputable vendor (with real people) who can ensure your swag is delivered on time.
With these tips for buying promo products, you’ll won’t have many extrasto take back to the office – your recruits will grab them and remember your company when you call them for a job interview. They may even become treasured keepsakes for new employees.
From printed signs to tablecloth and backdrops, to promo t-shirts and promo items, Primo is your one-stop shop for your next career fair. Contact Carla to get started!
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